Senior Creative Strategist

Description

Location: NYC (Hybrid)
Reports to: Creative Director

About Us:

The Orthodox Union (OU) is the largest Orthodox Jewish organization in the United States. Founded in 1898, the OU supports a network of synagogues, youth programs, Jewish and Religious Zionist advocacy programs, programs for the disabled, localized religious study programs, and international units. The OU maintains a kosher certification service, whose circled U symbol is found on the labels of many kosher commercial and consumer food products.

Position Overview:
We are seeking an experienced and visionary Senior Creative Strategist / Creative Lead to oversee the execution of major creative projects and contribute to high-level strategic direction. This role requires a blend of creative leadership, content development expertise, and project execution to ensure all branding, storytelling, and campaign materials align with the organization's goals. The ideal candidate will have a strong background in content strategy, branding, and creative development, with the ability to manage and mentor a team.

Key Responsibilities:

• Lead the execution of major creative and branding initiatives, ensuring they align with organizational objectives and brand guidelines.
• Oversee and manage the creative development process across multiple mediums, including video, digital, print, and social media.
• Collaborate with leadership to develop and implement a content and creative strategy that enhances engagement and brand awareness.
• Serve as a strategic thought partner, providing input on branding, messaging, and campaign direction.
• Manage and mentor mid-level creative staff, including the Assistant Creative Director, and Creative Coordinator.
• Ensure consistency in brand voice, design standards, and creative output across all platforms.
• Work closely with internal teams, external vendors, and freelancers to deliver high-quality creative assets.
• Stay current on creative and marketing trends to ensure innovative and impactful campaigns.

Qualifications & Skills:

• Bachelor’s degree in design, Marketing, Communications, or a related field or comparable experience.
• 5+ years of experience in creative strategy, branding, or content development.
• Strong leadership, communication, and project management skills, with experience managing a creative team.
• Expertise in storytelling, design principles, and visual communication.
• Ability to balance big-picture strategy with hands-on creative execution.
• Proficiency in Adobe Creative Suite, content management systems, and project management tools.
• Strong communication skills and the ability to present ideas effectively.

Salary and Benefits:

• Paid sick days  
• Paid vacation days 
• Discounted continuing education
• Paid Jewish and most Federal holidays
• Short Fridays to accommodate for Sabbath
• Free life and disability insurance  
• 403(b) retirement plan which the OU will contribute 5% of your wage towards retirement savings after you contribute at least 2% (only eligible after 3 years of continuous service)